The Death Wish in American Publicity Material
following an occasional series elsewhere, while our usual provider enjoys a well-earned respite
I. It was Bryan A. Garner’s Dictionary of Modern American Usage that clued me in to Reebok’s Incubus running shoe. “It became very apparent to us yesterday why no one else was using the name.”
II. If you engage the services of this consulting company, what wisdom do they impart?